Fotograpiya.com | The Whys and Hows of Business Studio Portraits in the Era of Selfies | Mobile phones are now more widely used for taking photos. Most people who want to buy a new smartphone put high-resolution cameras on top of their must-have features list so that they can take amazing pictures wherever they are.
This is a trend that applies to nearly everyone. People are using camera phones to take photos of people, places, and things that fascinate them. It is also the must-have device for taking selfies.
Although smartphones are handy and can produce excellent photos, especially when filters are used correctly, using them to take pictures for corporate or business use is still not a good practice.
Why Choose Professional Studio Portraits Over Selfies
Whether you need to have photos of your employees posted on your website, LinkedIn company page, and other social media sites, asking them to give you their best selfies should be the farthest thing on your mind.
Since images are powerful tools that play various roles in your marketing and branding strategies, you have to put a little effort and money into the ones you will use online and offline. Hiring a Melbourne photography studio to have your team members’ photos taken by a professional is an investment that you won’t regret making.
This is because in-studio corporate portraits are:
Whether you have a new business or an established, when you want more people to know about and trust your brand, make sure all your promotional materials have the best, professional-looking portraits of your team and your employees.
Clear, high-quality, and creative pictures demonstrate the credibility and professionalism of your company. Because of this, you will create the right impression on your target market.
This will result in people liking and trusting your brand more, which will be good for your business.
Best for branding
Although you can use filters to make selfies more representative of your brand, these features won’t take you far. They won’t give the best results as well.
When you have your corporate photos taken by a professional photographer at a photo studio, you will have the background, vibe, and look you need to have images of your team that reflect your brand.
Whether you want to highlight the professionalism of your brand and team or show that you have a fun, laidback work environment, you and your photographer can work together to get the ideal background.
Since photo studios have the best lighting equipment, props, backdrops, and other gears and fixtures, doing this won’t be too difficult at all.
More useful for marketing
Since images are powerful selling points, your marketing strategy should have digital and printed materials that have impressive photos of your team and key players.
You will need high-resolution headshots for your SEO campaign, which can include white paper creation, social media marketing, and press releases. If you will conduct traditional advertising tactics such as speaking engagements, joining trade shows, and flyer distribution, you will require the same as well.
Keep in mind that if you want to impress your target audience, you need your photos to be as polished and perfect as your marketing materials. Camera phones and selfies won’t be able to help you with this.
If you ask your employees to send you selfies and to take team photos, you may find it difficult to get them to pose correctly and to project the ideal expression. Trying to take pictures of them as a group can become a problem, too.
You will also have to spend a lot of time sorting through the photos and choosing the best ones to use.
When you hire a photo studio and a professional photographer, you will be rid of these problems. You will have someone directing your team, making the necessary adjustments to the set, and even with editing and retouching the pictures when needed.
Your photographer will ensure that you will have the photos you require for all the things you need them for.
Finally, even if hiring a photo studio and photographer requires some investment, the results you get will be worth all the money you spend.
When you have your corporate portraits taken professionally, you can get as many photos as you want. You can request for different themes for individual and group pictures, which means you will have a cache of images you can use for various purposes.
As such, you will have access to the image you need for a material or event without going through the hassles and expenses of getting them again.
How to Make the Most Out of a Studio Corporate Photoshoot
If you want to maximize your investment in your business studio portraits, follow these tips to have an excellent and successful photoshoot:
Set a strict dress code
In case you have a company uniform, make sure everyone wears it during the photoshoot. If you have two sets of uniforms (business or formal and casual), have your employees bring both.
If you don’t have company uniforms or only have corporate shirts, instruct your employees to bring or wear tops and blazers. Have them bring their company tees as well for the other individual and group shots.
Have everyone arrive on time
Whether you hired the photo studio and photographer for the whole day or only for several hours, get the most from your investment by having your team arrive and ready for the shoot.
Remind your employees that you only have the venue and photographer for a short time, so the earlier the session is finished, the better.
Ensure everyone looks their best in all photos
Remind your employees that if they want to look great in all the shots, they have to come prepared. This means asking them to arrive well-groomed to the shoot.
If you have the budget for it, hire a make-up artist if you really want everyone to look their best. Otherwise, have your employees do their own and help others who are not so good at beautifying themselves.
Ask your employees to find their good side and practice their best smile beforehand
To help the photographer spend less time finding the right angle for each employee, ask them to practice their poses and expressions in front of a mirror before the photoshoot.
Ask them to do the same in front of a mirror inside the studio as well, so that the can see if what they practiced at home will give them the look they’re aiming for under different conditions.
As a final tip, remind your team and yourself to relax and have fun during the shoot. When everyone is calm and not stressed out, all the photos will turn out great and be perfect for whatever purpose you will use them for.
Adam Jacobs is the owner of Windsor Photo Studios in Melbourne, Australia and Managing Director of Bubblegum Casting, the country’s longest operating modelling, talent, and casting agency for babies, children and teens. Adam is a creative digital marketer focused on growing companies’ online presence and performance using both tried and true as well as cutting-edge growth marketing and growth hacking tactics.