By Ana Margarita Olar | Forograpiya.com |
Here are some steps that you can do to promote your photography business:
# 1 Read Marketing Books
Boring? Yes, sometimes it does. This is not until you see how right marketing strategies can bring your business to the top. If you want a serious pay out, you have no option but to study marketing. Find marketing books; read and apply what you learned. There are also great marketing lessons that you could listen for free if you don’t love reading. By listening and reading books, you will realize that it is important to study your market. You will gain insights and ideas for improvement.
# 2 Explore Social Media
Ordinary people can turn into instant celebrity through social media; so do you. In these days, nobody can underestimate how far your business can go through this medium. Start to post your best works and portfolios on your Facebook Page. Make it easier for people to find you online. Connect with your past and present clients on different social media platforms. You can easily promote your photography business by using social media.
# 3 Build More Networks
Connecting with other photographers is one of the best ways to learn more about a photography business. Join local photographer’s club. Talk to them, reach for them. These people can help you by providing business advice and potentially, more opportunities too.
# 4 Join Fares and exhibits
If on a budget, joining fares relevant to your business is a great avenue to market your services. Many people who visit fares are people who are willing to buy. When you do so, don’t forget to offer discounts and freebies.
# 5 Find Strategic Partners
Are you a wedding photographer? Then, work with caterers and wedding planners. Are you an event photographer? Then connect with event coordinators and speakers who conduct seminar and training. Working with people who also work for the same target market will make your marketing easier.
# 6 Thank Your Clients
Who has the final say? It is always your clients. “Word of mouth” marketing is one of the best marketing strategies. Your client’s experience with you, how they feel, and how your services satisfy them will always impact your business promotion. Always say thank you for their trust. Build a strong relationship with your clients.